A flow presents an overall picture and gives an opportunity to create a more seamless user experience. I found three competitive cancer institutions and one comparative institution to compare with our assigned website. ... sharing my learnings and insights from designing a marketing Web site for Leverage Edu would be of interest to many UX designers. This case study is just one excerpt from a set of 44 real-life case studies detailed in our 297-page report, UX Metrics and ROI. There are two pages dedicated to giving and volunteering. How Peterbilt saw 343% visitor growth by upgrading their website. My third project for the General Assembly UX Design Immersive was about Information Architecture. Summary: A research-driven overhaul of a metal and woodworking machinery B2B site’s information architecture … Redesigning the university’s website information architecture and user interface — a UX case study A General Assembly Project — NAFA IA & UI redesign. Creating your first case studies for your UX design portfolio can seem challenging, but that’s not the case. This is a mobile application that enables users… But it was also good for me; maybe even great for me. Applying this to my grieving process helped me see past it, and not just in the sense that I was able to do my work. My mother placed a lot of trust in me during her battle with lung cancer, so she looked to me to help her make decisions about treatment. It involves evaluators examining the interface and, judging its compliance with recognized usability principles (the. Both sitemaps should represent primary and secondary levels of navigation. Going to the website over the course of 8 days and examining it was no small feat. This exercise can give very useful insights into how to create an information hierarchy and hence develop an effective story flow for your client’s website. After all that work, you see how the site should be laid out. Redesigning the information architecture of a university website — a UX case study. Socialibe: UX Case Study. He began practicing information architecture in the late ’90s, then focused on information architecture as his primary area of interest in 2006. This is where you get to synthesize the information gathered from the above UX analytical methods and implement them in the sitemap. For a card sort, the UX Designer would put the names of content on index cards, and have users organize the card in categories that make sense to the user. As a life-long lover of research and analysis, the research part was easy for me to grasp. Take a deep dive into UX Case Study with our course User Experience: The Beginner’s Guide . The task and user flows for this site were the easiest part for me. ... During this process we also kept in mind all that we have learned about information architecture throughout the course thus far. Dealing with ambiguity — an Information Architecture case study. I thought it was more cumbersome than other methods, and I had a hard time connecting the questions asked in the Abby method with the website. And it probably would have made them really think about the way the site was designed. I found it particularly helpful for this client’s website. 4 – The Design Iterations. ... Design: Information Architecture. First, I developed my problem statement: How might I move past my grief so that I can complete my project on time? One participant questioned about the card ‘ FAQs ‘meant, I realized that some users are not familiar with acronyms. I used User Flow base on primary persona through the client’s website, user flow includes the task, a heading, and a legend indicating and use of key shapes. Redesigning the information architecture of a university website — a UX case study Two aspiring UX designers take on a ten-day redesign sprint. Sometimes interactions have a direct impact on life and deeper implications. The Information Architecture lays out the complete flow of screens presented to a user while interacting with the UI. Follow. Score and prioritize each issue according to its severity. We applied a number of analytical methods in our review of the website in order to determine whether or not the information on the site was organized well enough for users to easily navigate it. The heuristic analysis also has a mind numbing effect. I’ll see if Abby was to blame for my difficulty, or if heuristics analysis is just meant to be tough. This article is a retrospective piece for a project that was done as part of … After Open Card Sorting data, I synthesized 6 Primary categories. Participants were hesitated a long time to sort following cards: LOOT: MAD about Jewelry, Artist Studio, Artslife, Report & Bulletins, MAD Ball, Title I: Arts Access and Burke Prize. View Case Study . I mean, it’s a mess. 2 – The Process. Three Participants were questing about MAD Ball, Burke Prize, Title I: Arts Access (from the website Secondary menu categories), Variety Programs (ex: Exhibitions, events, performance etc). Peter Hsiao. The case studies include a wide variety of product types, UX improvements, and quantitative metrics. I have to say, I was not a fan of the Abby method. ... UX … It was easy enough to find a clinical trial, and the task flow was very direct. Explore case study. Information meant for doctors, patients, and students is all mixed together. UX Case Study — Lowe’s Information Architecture. 5 – The Results and Next Steps. UX; 13 Min Read; 6th September 2018; Redesigning the information architecture of a university website — a UX case study. ○ First conducted an open card sort using the site’s existing pages to generate ideas for improvement. I first conducted a user survey, which helped me identify the pain points. “heuristics”). I conducted to use 46 cards total to 3 participants for Open card sorting: Participants took a long time to figure it out how to sort cards. A lot of information is thrown at you on the homepage. Monique Cole. Just visiting the competitor website put me in a different emotional state. Participants was able to speed up card sorting (Closed) more than Open card sorting, Some Participants are not sure where to put secondary categories. Read more from UX Collective. It was truly a cathartic process. The bulk of your material will be in section two, when you talk about your process. The method that I employed to tackle this challenge was simple. Brenda Tang in UX Collective. Nonetheless, these methods add a lot of insight to my case study. This Case Study is about the process of developing and designing an online Food Delivery Application — Diario. Unless a user knew this, they would end up on a much more involved path to finding a clinical trial. Project type and Role: Personal project, UX/UI Designer. ○ Finally, analyzed results from the closed card sort to determine final site structure. Living up to that reputation, I went ahead and reviewed some heuristics methodologies before the lecture on heuristics. UX, UI, Research, Information Architecture… I have experience in collaborating with teams to create full lifecycle digital projects as well as physical Service Experience for companies from a vast range of industries using UX … UI/UX,Interaction Design,Information Architecture,Adobe Photoshop,Adobe XD,Adobe Illustrator. Designflows — UX/UI Case Study for a Design Contest. But each section is important for an effective UX case study… Let’s get it started… About Educably. User Flow. ... Curated stories on UX, Visual & Product Design. How can you make this better? It was also easier to find information. A comprehensive list of UX design methods & deliverables (2021) Fabricio Teixeira in UX … ... 3- Information Architecture Design: ... We needed to rethink the Web site’s information architecture … Our team mapped out the user flow of … 4 min read. Case Study: Learnings from the Design of an Online-Education Platform. Giulia Alfarano. Can you imagine someone with cancer, or with a loved one who has cancer, sifting through a really dense website for information? My cohort was tasked with analyzing the website of a non-profit cancer research and treatment organization. I outlined the current information architecture… I used abby method (10) for 4 primary pages of the client’s website to evaluated. I have been hired by a contemporary art museum in New York City to assess the usability and functionality of... Card … As one can imagine, dealing with the website for project 3, which for some reason had lots of images of cancer patients, was almost really hard for me, for many reasons. He has made a study of information-architecture theory and how that theory translates into science, workable software, and methods that improve human interaction in complex information … The purpose was purely to learn, understand, and practice these techniques. UX Process. A comparator is a business that does not operate in the same problem space, but does have a similar business model. The 3 years leading up to my career change had both misery and joy. Case Study . My third project for the General Assembly UX Design Immersive was about Information Architecture… It was also interesting to see their frustration with the types of content and categories available in the closed card sort. So how did I make it through this project? For the most part, participants named the Primary categories quickly. ○ Then conducted a closed card sort to evaluate your recommended changes from the open card sort. 311 DC.GOV — Information Architecture and Usability — A UX Case Study. Example, they put the card ‘Annual Fund’ to. Iteration is inviting yourself to take another look. Take a look, A comprehensive list of UX design methods & deliverables (2021), What Japan can teach us about UX and product design, Robinhood app: What we’re doing isn’t human-centered — it’s business-centered design, I don’t know anyone using InVision Studio, and that’s too bad, How visual design trends have evolved over the years, Site map of the current website (learn what content is on the website and where it lives), Open and closed card sorting (answer the question: “Is it just me or is this website a mess?”), Heuristic Evaluation of three (3) pages (i.e., do these pages work for the user), Competitive and Comparative Feature Analysis (what are others operating in this space or adjacent spaces doing? Educably is a Course recommendation platform designed to simplify the tiring process of manually searching the right Course to study … Why every design should start with the problem. In real life, I would have gone through the critical user research cycle, which would of course had a major impact on the final design of the website. Usertesting.com vs Usabilityhub.com- £15k vs £1k remote testing budgets. Redesigning information architecture in UX … Use flow has to include at least one decision point with ‘yes’ or ‘no’ pathways. It was interesting to see how users chose to sort the content. For the record, it’s really hard to sift through information from other cancer treatment hospitals/institutes when you’ve been told that your mother could die any minute unless you take action. We were required to use the Abby method for completing the heuristic evaluation. Lastly, I had a just little empathy for myself. To understand my client’s website I used following process methods: Card sorting is interactive, engaging and generally more interesting than a traditional interview. You’re probably wondering why I started this UX case study with this immensely personal information. To begin, break your case study into these main sections: 1 – Introduction. The iteration part is new to me, and I immediately recognize the power in iteration. Participants organize cardsinto as many groups as they want and assign their own labels to the groups (Generative), Participants are given both cards and category labels and group the cards to the categories that make sense to them (Evaluative). Unfortunately, I highly doubt they hired a UX designer, let alone a UX researcher, to work on the website. Yes, interactions should be delightful and fun, but sometimes delight isn’t enough. However, in order for the user to take advantage of the task flow or “happy path,” they would need to first see the “diseases we treat” drop down on the homepage, as well as understand that this section also led to a list of clinical trials applicable to that particular brain tumor. Insharior: UX Case Study & Design Process Insharior is a platform to share one’s interior items with low price, for early 20's in South Korea — especially for one person households and yo Read More B-One Associates is a digital marketing agency which needed a dashboard to keep track of their internal sales processes (previously done and all the future sales/assessments to be made). I used UX principles to re-examine it and allow myself to revisit the internal narrative I had composed regarding my mother’s battle with cancer. About Help Legal. I am listing them below in the order in which it made sense [to me] to go about working on the project: This project was all about learning the techniques of reviewing the information architecture of a website. I am a UX Designer based in London UK, with a degree in Fine Art, a User Experience Design Circuit Certificate from General Assembly and a member of the Interaction Design Foundation.. Participants expressed that having a hard time to made a decision with few cards. ○ Next, analyzed results from the open card sort to determine categories for the closed card sort. Base on the persona, created User Flow and evaluated who was your business competitors and comparators was an essential key to better UX design for any business. What did you miss the last time you looked? Timeline: July - August 2020. Her doctor, who on paper was extremely qualified, made it seem like if we didn’t do something to treat the cancer immediately, she would die from complications caused by the cancer. To me, UX design is the art of research and iteration. This project made me confront the grief that I had pushed aside in so many ways. What makes a great IA/UX team. I was not surprised by most of the card sorting trends. User flow is the path taken to a prototypical user on a website or app to complete a task. It was enlightening to look at the features of the websites of these different institutions. There were 4 extra Primary categories were written by one participant each so I did not include to the final decision. I am eager to try other heuristics methods. More From Medium. We had about 7 deliverables for this project. You can start creating case studies from scratch by following these steps: Get foundational knowledge in UX : through learning (from books, the IxDF or elsewhere) design methodologies and common UX … Heuristic method was one of newest tool for my case study, it was not so straightforward to evaluate any data. UX Case Study: Process of Information Architecture Overview. Truck manufacturer Peterbilt drove its business forward with a stunning site that generated unprecedented engagement. The website is dense. Participants were hesitant because they were not sure what was the context of following cards, they expressed that they were not sure what it was: Example: MAD Ball. Quantifying UX Improvements: A Case Study nngroup.com - Kate Moran. A card sorting method can be extremely helpful, because it allows you to see how users are screening through and prioritizing your information in their minds. I mean, of course, because when you’re dealing with life and death, maybe you don’t want to deal with navigating even a simple website. The card sort was probably the only fun part of this project. 3 – The Research. Then, I iterated on my grief. To put it lightly, the website is pretty bad. In my personal experience, keep in mind of User flow is key to better User Experience Design. ‣ Many use this traffic-light RANKING SYSTEM: Information Architecture process was one of the hardest case study I had ever done so far. In a case study you should use icons to highlight areas of your research that are particularly interesting or relevant, like in this example of a case study: USE THIS CASE STUDY TEMPLATE Icons are a great way to help summarize information … The New York Botanical Garden Information architecture redesign is an individual case study that was developed by student from the Experience Design Immersive Program in … Nevertheless, I learn how card sorting data can be applicable to IA(Information Architecture) process and understanding the website structure to revise the sitemap was a great method to analyze the website structure. I have developed a reputation for skipping ahead in my cohort. UX: A Link In The Product Life Cycle Chain, Three Questions to Start a User-Centered Project, Adding support for Arabic and Hebrew languages on Airbnb, Ring Mix, one page for your digital music collection (UX Project). I have been hired by a contemporary art museum in New York City to assess the usability and functionality of their desktop website and their competitors. Project 3 was hard on me mentally, physically, and emotionally. Joelle Price. Had I been a participant for any usability testing for this website, I probably would have shared the story about my mom with the UX researcher conducting the test. For my deliverable, I chose the basic task of finding a clinical trial for a particular type of brain tumor. 2 participants expressed that card sorting was harder than they thought. 1 Participants said it was too many cards. Important information is on the secondary and tertiary levels of the website. Designers: Marina Yalanska and Vlad Taran. The report also includes more details from the Marketade interview, as well as interviews with 8 other UX … Information architecture … It also stands out to me that the phone number to talk to someone 24/7 was prominently displayed on the upper right-hand corner. I chose 3 competitors and 1 comparator to analysis, I used 10 relevant features to compare, Competitors: MoMA, The Hello Museum, Whitney Museum of American Art, A heuristic evaluation is a type of design review that helps to identify, usability problems. Created two sitemaps, one of my client’s existing website structure and another which reflects recommended changes based on my card sorting data. It describes the steps involved in a school website … Case study:” Marketplace Notification Center ”. I conducted one open and one closed card sort with at least 30 representative pages from the client’s website to analyze the existing information architecture and identify how it could be improved. 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